Sainsbury's

At AMVBBDO I co-ran all the Sainsbury’s Value side of the ‘Try Something New Today’ campaign which aimed to encourage customers to be more adventurous with their shopping food choices. The campaign which included TV, Press, Radio, and Instore highlighted simple meal deals and was a key part of Sainsbury’s highly successful strategy to boost sales and profitability to the tune of £550 million in over 2 years.