Melanoma UK

1 outdoor worker a week dies of skin cancer. They are in danger of having up to 10 times more UV exposure than indoor workers – yet they have no awareness of the risks. Our creative idea was based on the insight that since you were a baby, no-one has ever cared for your skin in the sun like your Mum

So we have the ever-caring mum popping up at work, sun cream in hand, to protect you from those harmful UV rays with a little message ‘LUV Mum.’